Direct mail is more viable than ever in today’s marketing mix, as long as it’s highly targeted and you work with someone who can get your costs at an affordable level, like me! I love postcards and self-mailers for direct mail because they can have a great visual impact and are cheaper due to not requiring an envelope or stuffing. For retailers that have a local, highly defined market, Every Door Direct Mail from USPS allows you to mail right into the neighborhood for less than 18 cents a piece for postage. Ask me how I can produce and mail a great self-mailer to the neighborhood for less than $700.