I'm a lifelong marketing professional located in Tucson, Arizona. I've been a successful marketer of products and services my entire career. In the last 15 years, I've grown my own entrepreneurial expertise, developing recognized campaigns for local and regional businesses, utilizing the Adobe Creative Cloud Products, including InDesign, Photoshop and Illustrator.
Before I started my own advertising and marketing business in Scottsdale in 2002 (Catapult Marketing then Marketing Team West), my skills were honed during my 13 years in a senior management role at JCPenney Direct Marketing Services (JCPDMS), a Global 500 company (now Transamerica Life). There I consistently produced profitable direct mail advertising efforts. As JCPDMS expanded into "third party" marketing, I managed successful marketing campaigns for such business partners as AT&T Universal Card, MBNA and Discover. I have designed and managed campaigns that have produced millions of dollars in revenue.
In addition, I was instrumental in our division's successful expansion into international markets, serving as team leader for the effort. In this role, I received accreditation in Advanced Facilitation; Team Process & Leadership; Continuous Process Improvement and Project Management.
Dedicating my entire career to marketing and communications, I am a proud graduate of the University of Arizona, with a BA in Journalism and Marketing minor.