Pogo Your Logo
The logo is the most important design element and should reflect the overall image you wish to convey, as well as the personality of you and your business. It should give people a feel for what your company is about.
Logo development also has to take into consideration the types of uses that will be required. If you are going to do large signage like banners or you imagine crisp logos on shopping bags and koozies, it's best to understand the benefits of vector images (straight lines) vs. bitmap (dots). Photographs, for instance, are made of many dots and they don't produce clean results in logos.